15+ New Boutique Hotel Related Concepts and Over 2500 of Coaching & Consulting with Hotels
Multi-Key Hotel/Resort Properties + F&B Programming + Aquatics Programming + Wellness & Fitness Programming + Golf & Gaming
Programming + Overall Guest Experiences
Independent Operators + Hotel Portfolios + Property Developers + Investment Groups
From city centres to inspiring getaways, SJR assists clients in the development process for new or emerging motel, hotel, and resort projects throughout the world with a highly experienced, professional team that has earned an impeccable reputation for its start-up and growth-based strategy plans.
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Looking to Turn Your Vision
Into Profitable Reality? Check How We Do It.
Our number one hotel service is a completed feasibility study.
A feasibility study is crucial for a new hotel property as it assesses the viability and potential success of the project. It examines various factors such as market demand, location analysis, competition, financial projections, and regulatory requirements.
By conducting a thorough feasibility study, you can make informed decisions about whether to proceed with the project, identify potential risks and challenges, and develop strategies to mitigate them.
Ultimately, the study helps ensure that your new hotel property aligns with the market demand, meets financial objectives, and has a solid foundation for long-term success and profitability.
Since 2009, SJR has created a gold-standard in strategic planning for new restaurants with 8 customized criteria. These criteria should be completed prior to signing a lease, to obtain financing, and to build the foundations for your number one asset: Strategic Clarity.
Non Negotiables
PrerequisitesWe provide a strategic planning package that takes approximately 12 weeks to complete for hotels. What starts with an in-depth discovery session and market tour finishes with a customized suite of strategy plans that we like to refer to as the non-negotiables.
Feasibility Studies
MandatoryFrom a tourism analysis to comp-sets, target market analysis, property programming, detailed trend reports, pipeline analysis, occupancy analysis, and an initial financial playbook – this feasibility study is the most popular.
Concept Development
MandatoryHaving a one-of-a-kind property development plan will help shape the idea and ‘concept’ into a tangible form with character, heart, and soul; giving your project a visual personality along with a more defined and realistic budget.
Prototype Layouts
MandatoryMain purpose of prototype is to have the ability to site adapt for a future site in a more efficient manner. A prototype is a consistent design for your brand that is also used to ‘test’ service, equipment, furniture and budgets
Brand Identity
MandatoryOur brand strategy plans deliver the key elements that position your brand for success: communication, emotions, and memorable connection. Our brand strategy plans develop your core values, tell your story, effectively communicate your message, and develop the visual identity that you will need to stand out.
Tech Stack Plan
MandatoryPosition your brand not only for now but for the future. A properly developed stack of technology will streamline your operations while providing high-level experiences that both your guests and staff are expecting. From POS systems and inventory to online ordering, reservations, merchants, guest feedback, marketing, and more.
Marketing Plan
MandatoryWhat are the socio-graphic profiles of your target customers? How many exist in your market? How will you generate awareness, build your database, and generate repeat business? From social, digital, and four-walls marketing, you need a plan that will drive long-term financial results in your highly competitive market.
Business Plan
PrerequisitesThe action plan that delivers strategy on your overall operations, day-to-day systems, staff onboarding and training, marketing and brand activation, startup milestones, and so much more. The key document that helps you make decisions and the one all financial advisors, landlords, and investors are also seeking.
Once the planning phase is complete, we can move on to strategy deployment; Specific, formalized, collaborative, and disciplined playbook execution. This will ensure time management, budgets, and investment dollars are carefully taken into consideration during the entire process and that you hit the 500+ individual targets required to start a successful restaurant or café.
Site Development
MandatoryFrom site scouting with commercial realtors and onboarding architects, designers, and contractors, to finalizing permits and equipment, furniture, small wares, and supply chain vendors.
Talent Consultations
Highly RecommendStaff structuring and organization, aligning your core values, developing programs that will attract, engage, and retain your staff, to the onboarding of your leadership and management teams.
Menu Development
MandatoryFinalizing the F&B concepts through to recipe creation, menu testing, menu costing, to the development of on/off-premise sales and catering programs, and creation of training manuals.
Training & Workshops
Highly RecommendFrom on-site consultations to ownership and leadership training and coaching through our unique and customized workshops.
Operation Setup
MandatoryConsulting on non-tech day-to-day operations plus revenue and cost channels along with standard operating procedures, manuals, and checklists.
Tech Stack Consulting
Highly RecommendWorking with the completed tech-stack plan, we will onboard all of the technology vendors, align training sessions, and ensure that they’re all integrating
Marketing Support
MandatoryCoordinating with one of our industry-leading marketing partners, you will receive a dedicated consultant / agency that will help execute the marketing plan, leading to early awareness and profits.
Soft Opening Support
Highly RecommendPlanning, execution, consistency, adjustments, training, and timing are of utmost importance prior to opening, and after. We will be there to help monitor your brand’s readiness.
Congratulations—you’re now open for business, but our support doesn’t end there. Did you know that over 60% of new restaurants fail within the first 18-36 months? With the completion of our strategic playbook package plus strategy deployment program and ongoing coaching / consulting, the failure rate reduces to less than 2%.
SJR Momentum
Highly RecommendWe provide strategic playbooks that take approximately 8 weeks to complete. What starts with an in-depth discovery session and market tour finishes with a customized suite of strategy plans that we like to refer to as the non-negotiables.
Post Open Mindset
Highly RecommendWe provide strategic playbooks that take approximately 8 weeks to complete. What starts with an in-depth discovery session and market tour finishes with a customized suite of strategy plans that we like to refer to as the non-negotiables.