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11+ New Franchise Concepts and Over 12000 Hours of Consulting with Franchisee

Franchise for QSR  +Bars & Pubs + Cafes + Bakery + Ice cream parlours

Independent Operators + Property Managers + Investment Groups

 

We provide services for franchise development, market research, site selection, franchisee training, operational support, marketing assistance, and ongoing franchise management. Also help franchisors in expansion of existing brand through franchising and assist franchisees in navigating the franchising process and operating their franchises successfully.

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Looking to Mitigate Risks

mitigating risks and maximizing opportunities for success

Stage 1: The Guide

Since 2009, SJR has created a gold-standard in strategic planning for new restaurants with 8 customized criteria. These criteria should be completed prior to signing a lease, to obtain financing, and to build the foundations for your number one asset: Strategic Clarity.

The

Conduct Market Research

Prerequisites

Consultants analyze market trends, consumer preferences, and competitive landscape to assess the viability of franchising the restaurant concept in different locations.

The

Financial Assessment

Mandatory

Evaluate the financial performance of the existing restaurant to determine if it has the potential to generate sufficient returns for franchisees and support the costs associated with franchising.

The

Brand Strength Analysis

Mandatory

Assess the strength of the restaurant's brand, its uniqueness, and its potential appeal to franchisees and customers in new markets.

The

Strategic Roadmap

Mandatory

Develop a comprehensive franchise development plan outlining the steps, timeline, and resources required to successfully franchise the restaurant.

The

Legal and Regulatory Compliance

Mandatory

Ensure compliance with franchise laws and regulations in relevant jurisdictions, including drafting franchise agreements, disclosure documents, and other legal contracts.

The

Tech Stack Plan

Mandatory

Position your brand not only for now but for the future. A properly developed stack of technology will streamline your operations while providing high-level experiences that both your guests and staff are expecting. From POS systems and inventory to online ordering, reservations, merchants, guest feedback, marketing, and more.

The

Marketing and Advertising

Mandatory

Develop marketing materials and strategies to attract qualified franchise candidates, including advertising campaigns, website content, and social media outreach.

The

Franchisee Profile Development

Prerequisites

Define the ideal candidate profile for prospective franchisees based on factors such as experience, financial capability, and alignment with the restaurant's values and culture.

Stage 2 : Strategy Deloyment

Once the planning phase is complete, we can move on to strategy deployment; Specific, formalized, collaborative, and disciplined playbook execution. This will ensure time management, budgets, and investment dollars are carefully taken into consideration during the entire process and that you hit the 500+ individual targets required to start a successful restaurant or café.

The

Site Evaluation Criteria

Mandatory

Establish criteria for selecting suitable locations for new restaurant franchises, considering factors such as demographics, foot traffic, competition, and accessibility.

The

Site Analysis and Negotiation

Highly Recommend

Assist franchisees in identifying and evaluating potential locations, negotiating leases, and overseeing the design and construction process to ensure compliance with brand standards.

The

Menu Development

Mandatory

Finalizing the F&B concepts through to recipe creation, menu testing, menu costing, to the development of on/off-premise sales and catering programs, and creation of training manuals.

The

Training Program Delivery

Highly Recommend

Design training programs to educate franchisees and their staff on all aspects of operating the restaurant franchise, including food preparation, customer service, and business management.

The

Operations Manual Creation

Mandatory

Develop a detailed operations manual outlining the restaurant's standard operating procedures, brand standards, and quality control measures for franchisees to follow.

The

Brand Positioning

Mandatory

Develop branding strategies to differentiate the restaurant franchise from competitors and create a compelling value proposition for customers.

The

Marketing Collateral Creation

Highly Recommend

Design marketing materials such as brochures, menus, signage, and digital assets to promote the restaurant franchise to potential franchisees and customers.

The

Soft Opening Support

Highly Recommend

Planning, execution, consistency, adjustments, training, and timing are of utmost importance prior to opening, and after. We will be there to help monitor your brand’s readiness.

Stage 3 : Post Open Support

Congratulations—you have opened your first franchise, but our support doesn’t end there. Did you know that over 72% of new franchise restaurants fail within the first 18-36 months? With the completion of our strategic playbook package plus strategy deployment program and ongoing coaching / consulting, the failure rate reduces to less than 2%.

The

Franchise Performance Monitoring

Prerequisites

Establish KPIs to track the performance of franchisees, such as sales growth, customer satisfaction, and profitability. Analyze franchisee performance data regularly and provide feedback and recommendations for improvement to ensure the success and growth of the restaurant franchise network.

The

Ongoing Support Services

Prerequisites

Provide ongoing support and assistance to franchisees post-opening, including operational guidance, marketing support, and troubleshooting assistance to address any challenges or issues that arise.

Our Refined Team Knows How to Anticipate, Collaborate & Innovate